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← All personas

Add a persona

Creates the persona's voice profile with permissive defaults. You'll fill in the narrative and tighten the rules on the next page.

Who is this persona?

How this persona is referred to in posts and on the dashboard.

e.g. "Tal Cohen", "Ariel Levin"

What they do — the Copywriter reads this as the speaker's positioning.

e.g. "Co-founder & CEO, dpro", "VP of Product, Acme"