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Context

What your agents know before they write — your ICP, positioning, product, and each agent's own rules. Edit any of it here.

Shared context

Read by every agent, whatever they're working on.

Icp

These define how each agent uses this document. Read before targeting any persona. Outreach agent - Target ONLY the thre…

Positioning

Bring work back into SAP, at the speed of your business. That is the line. It runs through the homepage mockup, the bran…

Product

This file is the source of truth on product capability. The Copywriter pulls from here to make claims; the Researcher pu…

Agent instructions

Each agent's role and rules, on top of the shared context above.

copywriter

These rules govern how the Copywriter drafts and self-checks. The agent's role, schema, and file-load contract live in c…

gatekeeper

These rules govern what the Gatekeeper checks and how it selects, revises, or rejects variants. The agent's role, schema…

outreach

These rules govern how the Outreach agent ranks ICP-matching profiles before connection requests go out. The agent does …

researcher

These rules govern what the Researcher considers worth surfacing, the themes it biases toward, and how many briefs to pr…